A last research made by ComScore showed that Twitter traffic has increased up to 700 percent since last year and Twitter users are growing everyday. This is to give us an idea on why the Twitter Marketing is growing, its main reason on why everyday more and more people are using it. Worldwide famous CEOs from the most renown and famous companies around the world are again and again witnessing changes in their organization by using what is named the Twitter Business Model, previously explained in various articles written by me.
Delving into Twitter’s iceberg, much more beyond the surface, there are quite a lot of strategies to be taken into account. Considering the Marketing and Business Management sense there has to be a strategy, tactic, technique and tools to be followed to increase revenues and to get higher ROIs. I would say, it is a specific technique, an art that has its intricacies and particular modus operandi. Like Gail Ennis, Omniture’s senior vice-president of marketing is saying: “Online marketers recognize the importance of brand reputation management in the social media environment.”
You create, recreate and reinvent your brand every time you post a tweet about your company or activity and this added value accumulated with previous tweets will allow you to boost your sale by creating sustainability within a successful management. For a more efficient Tweeting under a corporate point of view, please be sure you take into account the following four main locks of a company where employers, proprietors and shareholders play in the Twittersphere: The Management Concepts (central core, competences), The Strategic Architecture (Mission statement, strategic issues) and Overall Strategy (corporate culture, corporate identity, and corporate brand). By doing so, shareholder and stakeholder value will be increased in a long and sustained way. SERP for example is a good indicator if this strategy is successfully leading the firm or organization or even your personal brand to a stronger and better ranking and positioning. Big companies such as Dell, Tata Motors, Apple, Ford and many others around the world confirm this improvement once they start using it.
These advices might be useful for your Twitter SEO and Twitter Marketing plan inside a Twitter Business Model:
-Title tags: Using Title tags in your Twitter SEO work can be of a great help, even though this is a new step for Twitter. Twitter is getting little by little into the SEM zone as they have recently made some changes inside their programming core. One of these changes was made on profiles’ Title Tags, that means they place your real name there and then your user name, functioning as Title tag prone to be crawled by search engines.
-Link Building: Everytime you post something interesting in the Twittersphere, people can retweet what you posted. The more interesting your posts are, especially those regarding to your niche, segmentation and USP, you get what is called on SEM: Organic Links. Is like you throw a snow ball down to the hill and it gets bigger and bigger. What is wonderful about that is that it has your website or blog link inside your retweets (RT). All this without buying, trading or manipulating any campaign under a tight budget. Another advantage of that is Twitter uses the Nofollow code for these links.
-Using Analytics to confirm where your visitors are coming from is another way to analyze where is your strategy leading. In my case I have seen most of the traffic I have received so far coming from Twitter, especially whenever I post something inside my website, but also If I post something indirectly related for example a good link to a good second source information, using Hashtags related to my keywords strategy increase my traffic in such an amazing way. I saw a huge and noticeable change in my own SEM efforts and as far as I know it all happened real fast since I first started using it on April 7 2009; I know as a marketer these wonderful results are thanks to unlimited marketing and business management factors. One of those powerful reasons is no doubt the Twitter’s searching ranking and its algorithm.
-Using Keywords in your real name and in your bio will dramatically influence the Title tag mentioned above; it will also save time so your visitors know what all your profile is about at a first glance. By adding keywords to your bio this will allow Twitterhood or other Twitter yellow page to index your profile, in my case besides those hundreds of Twitter’s directory, I was indexed in the Associate Degree dot org website as one of the 100 hundreds professors to follow and learn in Twitter.Just because I have the term professor in my bio I am at the third place there.
-When using Google Analytic it is recommended to add your Google Analytic’s campaign tracking parameters to your website before inserting it to your tiny URL or short URL from your preferred server. After this you can tweet the URL in Twitterland. By doing this you will have a broader spectrum of possibilities to monitor your niche, target, visitors’ operating system, etc. You can even create your own market segmentation based on your campaign.
-Engage and add value to your followers’ conversations by offering good content and use your skills to study your followers one by one, in order to provide the best content to be retweeted. It will work as an inbound link tactic that will drive traffic to your site and increase conversions. Remember your profile is like a brand and you are the speaker of that brand. You need to know your brand attributes and if possible start making a SWOT analysis of your brand. Build relationships and get more followers, add your business to Twitter directory, start adding widgets to your website and use blogging as a very powerful tactic. We will discuss some other strategies in future articles.
Online Shopping Guide : Books
