How often do we come across websites that have the same title and descriptions on each and every page? The answer is….hardly. Although this mistake is seen all of the time by those of us who work on Search Engine Optimization (SEO) for a living, those who are searching using search engines will unlikely find your site unless you are spending tons of money on your adword campaign. If you have 5 pages in your website, and each has the same title and description, you are loosing out in 80% of market visibility. Not only is variety important to attract as many potential customers as possible, adding variety to your web page is very easy and it can make your website rise in ranks. The following are 5 tips to help you add variety to your website through effective title and description implementation.
1. First things first, Google and other search engines hate repeat information. Repeat information tells search engines that your site may be a spam site since your descriptions may not coincide with the information provided in each page. You will effectively drop in ranks quickly if you do not solve this issue immediately. Remember that dropping in ranks is a lot easier than rising in them. This not only applies to your head tags such as your title and descriptions, but also affects your content as well. Look through your site and find which pages look like mirrors of each other, which pages can be deleted, and which can have more variety added to make them unique.
2. If you are working with a template, be effective in how you add your head tags. Be sure your title and descriptions are enclosed inside of an editable region, otherwise, your title and description will not only repeat throughout your site, but you will have a tough time editing them in the future without making a change in your template code, then still having to go back through each page and making the required changes.
3. Your choice of Titles and descriptions should be complimented with keyword research which you can easily do using Google’s free keyword tool. Make sure you incorporate your keywords inside of your title and description and yes….your content too. Be sure to practice good judgment when selecting keywords to make sure you don’t pick overly-competitive keywords. Although they may work well with your adword campaign, very competitive keywords should be avoided for organic results. Otherwise, ranking on the first few pages of a search engine result will be close to impossible.
4. Target a different search terms for each page. People don’t always land on your home page. This means you should consider each page in your website as a landing page and provide content accordingly. You want to give them a short overall idea of what your company is about, providing a link to your home page in case they want to read more about it, but focus the bulk of your content to the search at hand. You want to your visitor’s search relevant. If they are searching for “liposuction medical procedures,” they want to read about “liposuction medical procedures.” Adding content that they can find in other places of your site may confuse them and they may loose interest.
5. Don’t repeat your company name on your titles unless your company name utilizes searchable key terms. Your titles are amongst the most important tool used by search engines to find your site, so do not fill them with needless information. Rather choose brief statements that have your keywords incorporated, and that have an enticing marketing message that will make a reader want to click on your site. Unless you are a big, and highly recognized company, chances are that most searchers will not be searching for your company name.
We hope you find these 5 tips useful in your pursuit of an optimized website. Read through the rest of the blogs for more useful tips and remember to subscribe to our feed. If you found this useful and would like to see more useful tips and tricks, please leave us a comment or visit our San Diego SEO Company.