Search Engine Optimization For Dummies Review

Well, here it is 2010 and I just got around to thoroughly reading this book. As a person who trains in SEO at Jasonmcdonald.org, I try to keep up with the Joneses by reading an SEO book a month.
So I finished this one. The good news – it is a very good basic introduction to SEO, with plenty of helpful tips.
The bad news – it is outdated, being written in 2008. For example, it heavily emphasizes directories which are all falling by the wayside as Google local eats up the entire local search market.
The BEST and MOST significant part of the book is his discussion on PageRank, Google’s special sauce that measures the ‘authority’ of pages based on incoming links. Mr. Kent explains ways to build your own site, that take advantage of PageRank, plus emphasizes that reciprocal links and outbound links are still valuable. This is contrary to the advice of many SEO people. I’m not sure I fully agree with it, but it is a provocative and interesting detailed approach to PageRank.
So the book is good for both beginners and experts. His website has some information as well. Good job!
Search Engine Optimization For Dummies Feature
Search Engine Optimization For Dummies Overview
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.
This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:
- Plan a search engine strategy
- Build pages that offer visibility
- Make your site rank high with the most important search engines
- Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
- Use Google universal search, image search optimization, XML sitemaps, and more
- Choose the right keywords
- Track and measure your results
- Increase your exposure with shopping directories and retailers
- Boost your position with popular links and social networking sites
- Use pay-per-click in ways that get the most bang for your advertising buck
Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
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